Jan 6, 2023
Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing.
Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision-making.
Matt is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains, and Branding That Means Business.
As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of the business. Matt gave a TEDx talk called "Empathy & The Power of One". Empathy allows us to assimilate the mental and emotional states of those around us, but it is extremely hard to go beyond that, to understand the force of a single person.
Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. As the founder of NeuroScienceOf, he consults with a wide range of brands, including as an expert-in-residence for Nike.
Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School and an instructor at Harvard University’s Division of Continuing Education.
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In this episode, Matt starts by talking about his formative years and what inspired him to become a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing.
Matt then talks about his new book “Branding That Means Business” and what sparked his motivation to write it. The book helps build enduring bonds between brands, consumers, and markets.
Matt explains what exactly is neuromarketing and how can it have an influential impact on the branding of any business. Several groundbreaking studies have demonstrated neuroscience’s potential to create value for marketers.
Matt then gives practical mental models that can help CEOs, entrepreneurs, elite athletes, and professional artists thrive with their personal brand and content marketing.
Living in a fast-paced world, Matt speaks about how a brand rise above the rest, thinks creatively, and makes consumers fall in love with the brand identity. Lastly, Matt provides his definition of greatness and what it means to him.
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Host: Ben Mumme
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Guest: Matt Johnson
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