Jun 26, 2024
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Bill Besenhofer is the Co-Founder & COO of The Fresh Factory, a market leader in 'clean-label' and fresh food and beverage processing that manufactures cold-pressed juices, dips, salad dressings, and more.
Bill discussed his journey from growing up in Chicago to his
career in finance and venture capital, eventually transitioning
into the food industry.
Bill explains how the Fresh Factory has built a platform to
accelerate the growth of clean-label and plant-based food and
beverage brands.
We learn about the Fresh Factory's commitment to producing cleaner,
healthier products without compromising taste, debunking the myth
that healthy food can't be delicious.
Bill highlights the importance of having the right team, including
co-founder Nathan Laurell, and the
use of innovative technology like high-pressure processing (HPP) to
maintain freshness and quality.
Bill also emphasizes staying true to core values while embracing
innovation, a principle that has attracted high-profile investors
like Kimbal
Musk.
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Host: Ben Mumme
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Guest: Bill Besenhofer
Contact Info: info@thefreshfactory.co
#health #wellness #food #eatclean #freshfood #sustainability #innovation #foodindustry