Oct 26, 2022
Joey Cofone is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and the author of The Laws of Creativity.
Joey has designed and art-directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine.
Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
In this episode, Joey starts by sharing what inspired her to become an award-wining designer and entrepreneur. He then tells a story of how a worm taught him how to be creative.
Joey defines creativity and why it matters so much to him. He shares some common creative doubts that he wants society to overcome. Joey believes that creativity is not magic but rather a reliable practice that anyone can harness. Joey speaks about his book “The Laws of Creativity” and the why behind writing it.
In part one of the book, he writes about the laws of mindset. These laws provide the bedrock for approaching any creative act. Joey talks about the laws that someone can use to think more creatively and generate endless ideas.
In part two of the book, he writes about the laws of action. These set core of laws that encompass any creative act from start to finish. Joey speaks about the laws that someone can use to unleash the full power of the creative process and go from nothing to something every time.
In part three of the book “Excellence”, he writes about the laws of greatness. Joey discusses some of the laws that someone can use to rise above the rest and awaken their creative genius.
Joey then shares a memorable highlight of working with best-selling author of “Atomic Habits”, James Clear. Lastly, Joey provides his definition of greatness and what it means to him.
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Host: Ben Mumme
Twitter: https://twitter.com/mumme_ben
Medium: https://benjaminmumme.medium.com/
YouTube: https://bit.ly/3fAcFrt
Newsletter: https://bit.ly/3DBkSWv
Instagram: https://www.instagram.com/livingyourg...
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Guest: Joey Cofone
Website: https://www.joeycofone.com/
Instagram: https://www.instagram.com/joeycofone/
Twitter: https://twitter.com/joeycofone
LinkedIn: https://www.linkedin.com/in/joeycofone
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Company: Baronfig
Website: https://baronfig.com/
Instagram: https://www.instagram.com/baronfig/
Twitter: https://twitter.com/baronfig
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